Vox Cinemas Unveils New Brand Video

In a remarkable move just weeks after launching its IMAX screen, Vox Cinemas—the largest cinema exhibitor in the Middle East—has debuted a captivating new brand video titled Fall in Love with Film. This cinematic homage beautifully illustrates the emotional resonance of the moviegoing experience while showcasing Vox Cinemas’ integral role in the personal narratives of audiences throughout the region.

A Journey Through Memories

The short film narrates the life journey of a young boy, highlighting his treasured memories and significant milestones—all tied to his visits to Vox Cinemas. From childhood escapades to family traditions and heartfelt reunions, the story emphasizes how Vox has evolved into more than just a cinema; it’s a venue where unforgettable memories are created.

Words from the CEO

Ignace Lahoud, CEO of Majid Al Futtaim – Entertainment, remarked: “At Vox Cinemas, we have been at the forefront of transforming the cinema experience, not only in the region but globally. However, the essence of our story lies with our customers. For years, they have relied on Vox as the place where memories are forged—where joy, love, and even moments of quiet reflection come to life. This brand video pays tribute to that bond. We aimed to craft something that encapsulates this emotional connection, and through the narrative, visuals, and Hans Zimmer’s unforgettable score, we believe we have succeeded.”

Celebrating 25 Years of Cinematic Excellence

As Vox Cinemas marks 25 years of redefining the moviegoing experience, it has firmly established itself within the cultural landscape of the Middle East. Even in areas where the brand is relatively new, many recall their visits to Vox while traveling, often associating it with excitement, comfort, and wonder.

A Score That Resonates

Enhancing the film’s emotional depth is an original score by Oscar-winning composer Hans Zimmer. Drawing inspiration from the rich cultural tapestry of the Middle East and Vox’s unique legacy, Zimmer masterfully combines traditional Arabic instruments with orchestral Hollywood sounds, 90s-style synths, guitars, and drums. The result is a stirring, nostalgic soundscape that reflects the protagonist’s evolving journey and evokes profound emotional resonance.

Zimmer’s Vision

“We aimed for a sound that was cinematic at its core, yet unmistakably Vox,” Zimmer explained. “The fusion of Arabic instruments, Hollywood orchestration, and those iconic 90s sounds come together to narrate a story that is emotional, timeless, and true to the region. Vox has truly pioneered the cinema experience in the Middle East—a region that holds a special place in my heart—and I wanted to honor the role they’ve played in shaping people’s most cherished memories.”

A Powerful Soundscape

Zimmer’s original score features a blend of cinematic strings, electric and bass guitars, drums, iconic 90s synths, and a mix of Hollywood-style orchestration with Arabic instruments. This powerful and deeply resonant soundscape amplifies every emotion in the film—from awe and anticipation to nostalgia and love.

Redefining Cinema

With its continually evolving in-theatre concepts, exclusive content, immersive technologies, and gourmet dining experiences, Vox is redefining what cinema means for today’s audiences. Fall in Love with Film transcends a mere marketing campaign; it’s a celebration of Vox’s enduring legacy.