U.S. Prime Video subscribers now have the opportunity to access a new streaming bundle that includes STARZ and Hallmark+ for a monthly fee of $13.99. This collaboration reflects both brands’ strategic focus on delivering diversified programming tailored toward women. Alison Hoffman, president of STARZ Networks, emphasized the value offered by this bundle, while Jesse Wallace, senior VP of distribution at Hallmark Media, highlighted the enhanced convenience and choice offered to viewers. The bundle price represents a saving of over 25%, reinforcing the competitive edge in the market.