The Future of Pro AV Technology

The latest advancements in professional audiovisual (Pro AV) technology are crucially reshaping urban infrastructure, with applications now seamlessly integrated into malls, schools, hotels, and beyond. These innovations took center stage at Integrate Middle East 2025, which is currently in its second day at the Dubai World Trade Centre (DWTC), attracting attention from global industry leaders and tech enthusiasts alike.

Showcasing Cutting-Edge Innovations

The event features a diverse range of next-generation technologies, from adaptive digital signage systems that provide real-time, personalized content to immersive audio-visual tools that are revolutionizing modern education. High-performance control room technologies also underscored the evolving role of Pro AV in enhancing urban planning and management.

Leading Brands in Pro AV

Now in its third edition, the exhibition has brought together prominent brands such as Unilumin, VUEAV, HOHEM, IPS, CZUR Tech, Analog Way, and Leyard. These companies showcased solutions that illustrate how Pro AV technology is becoming indispensable across various sectors—whether it’s enhancing interactive retail experiences, supporting hybrid learning environments, or streamlining operations in smart venues.

Innovative Solutions on Display

Diana Wu, Sales Director of BOYA, expressed her excitement: “We are thrilled to participate in this year’s Integrate Middle East and showcase our innovative solutions. As the world’s first true AI-powered wireless mics, the BOYAMIC 2 and BOYALINK 3 represent a significant advancement in audio technology. Their deep learning capabilities redefine noise cancellation, offering creators an unparalleled sound quality experience.”

Andy Lin, Business Development Director (Global) of Nanlux, added: “We are proud to unveil our next-generation professional light system, the Evoke 5000B, at this year’s exhibition. With a 5000W output, precise green-to-magenta adjustment, and an IP66 stormproof rating, this all-in-one design brings convenience for use and transportation. The Evoke 5000B marks a milestone in the transition of motion picture lighting to the LED era.”

Join Us at Integrate Middle East 2025

As Integrate Middle East 2025 continues through May 15, it remains a vital platform for exploring future trends, fostering collaboration, and showcasing the real-world impact of Pro AV technology across industries. Don’t miss the opportunity to engage with the innovations that are shaping the future of film and television entertainment!