Banijay Entertainment Introduces AI I Love You at London TV Screenings

Banijay Entertainment has launched AI I Love You, an innovative tech-driven show format that is a highlight of its lineup at the London TV Screenings.

Exploring Love Through Technology

 

This groundbreaking show follows couples who, facing the end of life, choose to utilize AI to preserve their love. With the guidance of a psychologist and a tech expert, these couples spend their final months creating a digital avatar of their beloved. The journey kicks off with a gathering where family and friends contribute memories, letters, videos, and anecdotes, all aimed at shaping the AI to capture the unique essence and quirks of the individual.

Preserving Memories for the Future

 

Once the avatar is finalized, it is securely stored until the partner’s passing. The surviving loved one, with the support of a psychologist, then faces the decision of whether to engage with this digital representation or leave it untouched.

A Cutting-Edge Format for Global Audiences

 

Developed and produced by Banijay Nordic’s Nordisk Film TV in Denmark and commissioned by TV 2, this format integrates state-of-the-art AI technology and is available to global buyers as part of an international package.

Redefining Storytelling in the Digital Age

 

James Townley, COO of Development at Banijay Entertainment, remarked, “This pioneering docu-format redefines how technology can enhance human storytelling. Bursting with raw emotion, AI Love You pushes creative boundaries and sets a new standard for non-scripted innovation. It’s a compelling concept that adds significant scale and ambition to our London TV Screenings lineup.”

Challenging Conventions with a Nordic Perspective

 

Ulrik Jørgensen, CEO of Nordisk Film TV, added, “Bold and boundary-breaking, AI Love You merges tender human emotion with innovative technology. It’s a thought-provoking exploration of love, loss, and memory, capturing the intimacy of personal connections while embracing the unfamiliar possibilities of AI. In true Nordic fashion, this docu-format dares to challenge conventions, offering a groundbreaking perspective on how we maintain our relationships in the digital age.”

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Persons

James Townley, Ulrik Jørgensen

Company Names

Banijay Entertainment, Nordisk Film TV, TV 2

Titles

AI I Love You

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