Tubi launches “Tubi for Creators” with top YouTube talent

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Tubi launches “Tubi for Creators” with top YouTube talent
Tubi launches “Tubi for Creators” with top YouTube talent

Tubi has rolled out its “Tubi for Creators” initiative, featuring six major YouTube brands including Mythical (Rhett & Link), Watcher, Dan & Riya, FunnyMike, Jubilee, and Kinigra Deon, delivering over 500 episodes of episodic content to its free ad-supported platform. This strategic move targets Gen Z and millennial viewers by integrating established digital-first creator IP into traditional streaming. For the media & entertainment supply chain, this adds a new content-sourcing pipeline—shifting value upstream from digital creators seeking broader distribution and monetization, while challenging legacy production houses. Vitrina’s M&E Supply‑Chain Impact views this as a key catalyst: it could reshape content acquisition norms, reducing reliance on licensed catalogs and bolstering direct creator partnerships across advertising, production, and distribution verticals.

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