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News Update

Tubi launches “Tubi for Creators” with top YouTube talent

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Tubi launches “Tubi for Creators” with top YouTube talent
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Tubi launches “Tubi for Creators” with top YouTube talent

Tubi has rolled out its “Tubi for Creators” initiative, featuring six major YouTube brands including Mythical (Rhett & Link), Watcher, Dan & Riya, FunnyMike, Jubilee, and Kinigra Deon, delivering over 500 episodes of episodic content to its free ad-supported platform. This strategic move targets Gen Z and millennial viewers by integrating established digital-first creator IP into traditional streaming. For the media & entertainment supply chain, this adds a new content-sourcing pipeline—shifting value upstream from digital creators seeking broader distribution and monetization, while challenging legacy production houses. Vitrina’s M&E Supply‑Chain Impact views this as a key catalyst: it could reshape content acquisition norms, reducing reliance on licensed catalogs and bolstering direct creator partnerships across advertising, production, and distribution verticals.

Who’s Using Vitrina — and How

From studios and streamers to distributors and vendors, see how the industry’s smartest teams use Vitrina to stay ahead.

Find Projects. Secure Partners. Pitch Smart.

  • Track early-stage film & TV projects globally
  • Identify co-producers, financiers, and distributors
  • Use People Intel to outreach decision-makers

Target the Right Projects—Before the Market Does!

  • Spot pre- and post-stage productions across 100+ countries
  • Filter by genre and territory to find relevant leads
  • Outreach to producers, post heads, and studio teams

Uncover Earliest Slate Intel for Competition.

  • Monitor competitor slates, deals, and alliances in real time
  • Track who’s developing what, where, and with whom
  • Receive monthly briefings on trends and strategic shifts
PRODUCTION FINANCE

Production Finance lead uses Vitrina to find trends, co-pro partners.

SALES

Sales Leader uses Vitrina to find new green-lit projects to pitch

PRODUCTION

Account Execs use Vitrina to follow key Streamers and ProdCos for new projects

STRATEGY

Strategy teams monitor competitive upcoming slates and licensing activities

STRATEGY

Strategy teams monitor competitive upcoming slates and production partners

STRATEGY

Strategy and Finance leaders use Vitrina for CoPro partner discovery

SALES & BD

Sales and BD use Vitrina for leads qualification and enrichment

SALES & BD

Sales and BD leads use Vitrina to find new projects to pitch

TECHNOLOGY SALES

Discovery of active post-production and VFX companies

CXO LEADERSHIP

Finance Leader uses Vitrina to find market trends

LICENSING

CoPro partner discovery; TV Format licensees; Buyer profiling and preferences.

CONTENT ACQUISITION

Content Acquisition Leads use Vitrina to find regional content and their distributors

DEVELOPMENT TEAM

Development teams use Vitrina to find trending IP and competitive slates.

PRODUCTION TEAM

Production teams use Vitrina to find CoPro and commissioning partners

CXO LEADERSHIP

Leadership uses Vitrina to find indie studios to acquire

CONTENT ACQUISITION

Globoplay acquisition lead uses Vitrina for trending content discovery.

STRATEGY

Strategy teams monitor competitive upcoming slates and licensing activities

CXO LEADERSHIP

Leadership uses Vitrina to find state-of-global-productions to update Board members.

PRODUCTION

Production leader uses Vitrina to find CoPro partners and their IP preferences

STRATEGY

Strategy teams and leadership use Vitrina to monitor competitive content profiles

CXO LEADERSHIP

Leadership uses Vitrina to find top distributors and content rights-holders.

ANIMATION PRODUCTION

Leadership uses Vitrina to find CoPro partners, profile their preferences and vet them.

DISTRIBUTION

Distribution teams use Vitrina to find new licensees as well as new deals by existing partners.

SALES & BD

Global teams across 3 continents to find new projects to pitch.

Real-Time Intelligence for the Global Film & TV Ecosystem

Vitrina helps studios, streamers, vendors, and financiers track projects, deals, people, and partners—worldwide.

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